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Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.This central economic work conference is even more clear. Next year, we will focus on expanding the scope and implementing the "two new" policies, innovating diversified consumption scenarios, expanding service consumption, and promoting the development of cultural tourism. Actively develop the starting economy, the ice and snow economy and the silver-haired economy.In recent years, in addition to going overseas, Beijing, Shenzhen, Guangzhou, Chengdu, Wuhan and other cities have introduced policies to support the development of the first-time economy, aiming at giving full play to the role of the first-time economy in gathering customers, driving the entire local industrial chain and empowering regional economic and social development. Then, why should we actively develop the starting economy? Study times pointed out that it is of great value to actively develop the starting economy.

Stimulate consumption potential: by providing colorful new products and services, the first-time economy can stimulate consumers' desire to buy and expand consumer demand.Chain development: The starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of research and development, release, display, promotion and sales of new products.However, we should also clearly see that due to the influence of capital, technology and other factors, the initial economic development momentum in various regions is not strong, and innovation and individuality are insufficient. At the same time, the lack of relevant support policies leads to the fact that the initial economy has not yet played its due role in stimulating consumption potential and expanding consumption. In the future, it is necessary to continuously support qualified places to develop the first-round economy.

Compared with the first store economy, the connotation of the first-time economy is richer. Study times said that there is a big difference between the first-time economy and the first-store economy. The first-store economy refers to an economic form that uses the advantages of resources to attract domestic and foreign brands to open stores in the region for the first time, so as to achieve the optimal coupling between brand value and regional resources, thus having a positive impact on the regional economic development. The first store can be the first store in the world, the first store in China, the first store in the region, etc. Through the opening of these first stores, consumers can be provided with more diversified and personalized choices, and at the same time, business innovation and upgrading can be promoted.The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".Chain development: The starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of research and development, release, display, promotion and sales of new products.